What Brands Look for When They Hire UGC Creators
The qualities brands check before hiring a UGC creator, from the first two seconds of your video to how you handle a brief, revisions and deadlines.
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Guides for creators, brands and agencies.
Practical advice on UGC, brand deals and creator campaigns, written for people getting started and teams scaling up. New posts every day.
How UGC Pricing Works: A Beginner's Guide to Rates, Usage and Packages
New to UGC? Learn what goes into a UGC rate: deliverables, usage rights, ad permissions, exclusivity, raw footage and revisions, and how to build packages.
Read the guide →How to Write a Cold Pitch to a Brand That Actually Gets a Reply
A practical guide for UGC creators on pitching brands by email: finding the right person, subject lines, a short structure that works, and following up.
Read the guide →How to Land Your First UGC Brand Deal (Even With a Small Following)
A step-by-step plan for new UGC creators: build a small portfolio, pick a niche, find brands that hire, pitch clearly, and deliver work that gets rebooked.
Read the guide →How UGC Agencies Scale Creator Campaigns Without Losing Quality
How agencies grow from a few creator campaigns to many: a reusable brief, a vetted roster, clear approvals, usage tracking and a testing rhythm that scales.
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